Creative lead and multidisciplinary designer, with over 9 years of experience working for large agencies and institutions in the design and advertising industry.

I'm experienced in creating thoughtful brand identities, visually compelling graphics, and applying brand strategies to visual and physical environments. I also work in creating 360-degree communication solutions in the form of integrated advertising campaigns, digital and advertorial content, and activation, for various industries in Jordan, the MENA region, and recently in Japan.
 
I had the privilege of working on some of the biggest brands and events in Jordan and the region, such as UAE Innovates 2023, Dubai Metaverse Assembly 2022, Toyota Crown Launch in UAE, Bank Al-Etihad, Nestlé, Red bull, Lexus, Renault, Royal Jordanian Airlines, Zain, Umniah and more. 

Through my personal work however, I'm regularly looking to explore deeper relationships between human, mind, city, type, and the ever-changing world of design.