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Creative lead and multidisciplinary designer, with over 10 years of experience working for large agencies and institutions in the design industry.
I'm experienced in creating thoughtful brand identities, visually compelling graphics, and applying brand strategies to visual and physical environments. I also work in creating 360-degree communication solutions in the form of integrated advertising campaigns, digital and advertorial content, and activation, for various industries in Jordan, the MENA region, and recently in Japan.
I had the privilege of working on some of the biggest events in the region, such as Dubai Assembly for generative AI 2023, UAE Innovates 2023, Dubai Metaverse Assembly 2022 and Toyota Crown Launch in UAE. I've also worked with prominent brands like Bank Al-Etihad, Nestlé, Red bull, Lexus, Toyota, Renault, Mazda, Capital Bank, Royal Jordanian Airlines, Zain, and Umniah.
Through my personal work however, I'm regularly looking to explore deeper relationships between human, mind, city, type, and the ever-changing world of design.
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