Creative lead and multidisciplinary designer with over a decade of experience working for large agencies and institutions in the design industry.

I specialize in creating and applying brand strategies across visual and physical environments, bringing brand identities to life through thoughtful design. My work spans multiple disciplines, bridging the gaps between functional, immersive, and dynamic design.

I've had the privilege of working on some of the biggest events in the region; UAE Innovates 2024, the Dubai Assembly for Generative AI 2023, the Dubai Metaverse Assembly 2022, and the Toyota Crown launch in the UAE. I've also worked with prominent brands including Bank al Etihad, Nestlé, Red Bull, Lexus, Toyota, Renault, Mazda, Capital Bank, Royal Jordanian, Zain, and Umniah.

My personal work, however, examines how people design their environments and are designed by them in return.