Creative lead and multidisciplinary designer with over a decade of experience working for large agencies and institutions in the design industry.

I'm experienced in creating and applying brand strategies to visual and physical environments, and bringing brand identities to life through thoughtful design. My work spans multiple disciplines, bridging gaps between functional, immersive, and dynamic design.

I had the privilege of working on some of the biggest events in the region, such as UAE Innovates 2024, Dubai Assembly for generative AI 2023, Dubai Metaverse Assembly 2022 and Toyota Crown Launch in the UAE. I've also worked with prominent brands like Bank Al-Etihad, Nestlé, Red bull, Lexus, Toyota, Renault, Mazda, Capital Bank, Royal Jordanian Airlines, Zain, and Umniah.

Through my personal projects, however, I'm regularly looking to explore deeper relationships between human, mind, city, type, and the ever-changing world of design.