Red Bull Jarra Art
Conceptualizing, creating and branding Jarra Art
It’s probably in your house right now, just sitting there, it warms you up when you’re cold, it helps cook your food, you probably shared it with over a thousand people already, and let’s face it, it’s ugly.
Yes, it is the good old gas cylinder.
For the first time in Jordan, Red Bull is inviting artists, both professionals and amateurs alike, to showcase their talents by turning gas cylinders into artistic pieces.
The purpose behind this idea is to encourage the art scene in Jordan to create new and creative designs in the aim to improve the aesthetic of the gas cylinder, to be later re-distributed and sent back on their cycling journey across Jordanian households, only this time as locally made pieces of art.