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UAE Innovates 2023

The largest national event celebrating innovation and innovators in the UAE.


The event is a playground of discovery, featuring temporary structures that pop up in a burst of colors and invite hands-on fun, inspired by the liveliness of outdoor galleries and art installations.

The visual language draws on the shared qualities of innovators, represented by basic geometric shapes which serve as metaphors for these universal traits, driving inventors and thinkers forward.

It's a place designed to spark your curiosity and maybe even uncover the innovator hiding inside you.

Safwan El Roufai - ME EVP
Karen Azzi - Project
Jude Al-Amin - Creative Lead
Sandra Sarkissian - 
Design & Art Direction

This project was designed and executed by the experiential design department in VMLY&R Dubai.

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