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Toyota Crown Launch

A nostalgic journey that honors Dubai's rich past while celebrating its modern achievements. It's like stepping into a space where time blends together, offering a salute to the Crown and the city's legacy.


The visual language is inspired by the timelessness of mid-century design as well as the old road signage designs of the UAE, featuring colors that capture the essence of UAE's blue skies and golden sand dunes.

The reveal of the new Toyota Crown was carried out in a manner that highlights the car's modern features while keeping a timeless feeling to the space and experience.

Safwan El Roufai - ME EVP
Karen Azzi - Project
Jude Al-Amin - Creative Lead

Sandra Sarkissian - Design & Art Direction

This project was designed and execute
d by the experiential design department in VMLY&R Dubai.

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